Category Archives: marketing

New Age Marketing Systems Work Miracles for Business Success

Great ideas that don’t become strategic systems often don’t get completed, and then become ‘just another failure’ because it doesn’t get done. Your systems for success are successful because they’re systems you’ve put together, written down and proven to be useful, successful, and ready to apply.

Once you have a system, ANYONE can use your written system to become successful.

Plan Your System Strategy and Write It Down

Joey is a writer, but if he doesn’t have a plan written down, he never gets it all done. In fact, Joey will fill up all of his time doing anything but writing. He’ll create things to do that have nothing to do with writing. He needed a calendar plan, written down, with dates, and times, and specific details of what he was going to do, to get the job done.

It’s been said that a poor system will beat a good writer every single time.

Create a system. Commit to it. Put it on the calendar.

Make Your Written Systems Fail Safe

Nobody wants to fail, so the key is to use proven systems, and write them down in vivid detail, so you’re not inadvertently skipping steps. The more steps you have written down, the more likely you are to complete EVERY step, and succeed.

Don’t risk failure by not having complete systems.

Functional Quality Systems Sustain Your Business Balance

The more functional your systems, the easier it will be to sustain quality results every time they’re used. Most business owners recommend a sustainable 3 – 5 times of proven use before you stop adjusting the system, then make sure it’s working properly and use it continuously for any related or relevant project.

Maintain high-quality testing to keep up with any necessary changes and updates to your systems.

Results Driven Testing and Proven Systems Use Record

Once your systems are proven successful the dedicated, continued use of those systems should be managed and maintained. But never stop testing for results. If your systems are working well, the test results should consistently improve each time you use the system.

Test results are always relevant, and should be used to prove your systems continuously successful.

Relevant Dynamics and Paradigms Make a Huge Difference

As your business grows, the continued relevance of significant system changes will relate to any updates required. Don’t change too much too fast, but never fear reasonable change. Updating your systems is an important part of maintaining high quality and functionality of the overall system.

Best Offline Marketing Strategies

Did you notice that online business is growing faster than we imagine? It is the best way to communicate or even selling online since we’re living in a modern world. Just one click and you’re good to go.

But did you also realize that we can use offline business that can be more profitable than online services? Here’s a best offline marketing strategies that we can use.

This works for any big ticket item you are selling one-on-one. For example, maybe you sell SEO services to brick and mortar business. Or perhaps you sell coaching over the phone to people who got a free 20 minute session with you.

This works in print as well, but it works even better when you’re actually talking to the person.

Let’s say you sell list building systems to local businesses. You’ve sat down with them, explained exactly what you can do for them and they’re excited. “How much do you charge?” they want to know.

Let’s say you charge $1,000 a month for the service. Tell them you normally charge $2,000, and explain why your service is a tremendous deal at that price. Then tell them that if they will allow you to use them as a case study, you will knock that price in half.

Here’s the beauty of this system:

First, you’ve already primed them for a higher price, so when you offer the lower price, they’re actually relieved and much more likely to say yes.

Second, in the back of their mind they’re thinking, “If s/he is using my business as a case study, that means s/he’s going to work extra hard to get good results.” Which makes perfect sense, because you wouldn’t want a case study that failed.

Third, you can use these case studies to bring in new clients. For example, let’s say you performed a service for a plumber. Now you can contact plumbers in other cities and show them the exact results you achieved in that first plumbing business. When they see these specific results, they are much more likely to sign on.

The same goes for any other service you provide to local businesses, professionals, coaching clients, etc.

Show them your ‘regular’ price, then offer the option of getting a reduced price in exchange for allowing you to use them as a case study.

One caveat: In the case of personal coaching (versus business coaching) you might want to change their name in your case study to protect your client’s privacy.